B2B leads for SaaS companies that sell to businesses.

Q: What SaaS segments do you cover?

From dev tools and infra to vertical SaaS, RevTech and martech. We match on your exact sub-segment, company size and tech stack.

Q: Can you target by tech stack?

Yes. Technographic signals are a core filter; we can include or exclude accounts based on the tools they already run.

Q: Do you include buying signals?

Yes, funding, hiring, leadership changes and product launches are flagged so reps can lead with relevance.

We build ICP-matched lists of the SaaS accounts and decision-makers you actually want, enriched with funding, hiring and tech-stack signals, double-verified, and delivered monthly from Clay.

Get 20 sample leads See the method

clay · saas_icpRUNNING

Up to 3,000ICP-matched leads delivered / mo

12+ICP criteria matched per record

<1%bounce, or we replace them

Documentedworkflow + Loom per batch

Clay

Certified workflows

<1%

Bounce guarantee

Up to 3,000/mo

Leads delivered

2×

Verified emails

Who it's for

Built for B2B SaaS go-to-market teams.

Whether you sell to RevOps, marketing or engineering, we match on the firmographics and signals that predict a fit.

Seed to Series C B2B SaaS scaling outbound
Founder-led sales teams without data ops
SaaS targeting specific tech stacks or integrations
Teams that need fresh accounts, not a stale database

What you receive

SaaS accounts, matched and enriched.

clay, workflow_output.csv SaaS ICP · double-verified

Company	Contact	Role	Verified Email	ICP Fit	Trigger	Personalization Angle
NBNorthbeam	Sarah Chen	VP Sales	[email protected]	96	Raised Series B	"Congrats on the raise, scaling the SDR team next?"
RPReplo	Marcus Okafor	Head of Growth	[email protected]	94	Hiring 3 SDRs	"Saw you are hiring SDRs, ramping outbound this quarter?"
StStacker	Daniel Rossi	Dir, RevOps	[email protected]	93	Adopted Salesforce	"Salesforce rollout, how is routing shaping up?"
LmLumen	Hana Park	VP Marketing	[email protected]	90	Launched AI feature	"Noticed the AI launch, opening a new ICP?"

Built in Clay, multi-source waterfall enrichment + double verification 100% double-verified

How it works

From ICP to delivered leads in four steps.

ICP discovery

We define your ideal customers, roles, industries, size, geo, tech stack and exclusions.

Workflow build

We build the sourcing, enrichment and verification workflow in Clay using trusted data sources.

Sample validation

You review a sample batch before we scale, so quality and fit are aligned up front.

Monthly delivery

Clean, enriched, verified leads delivered monthly with documentation and a Loom walkthrough.

FAQ

B2B leads for SaaS, answered.

What SaaS segments do you cover?

From dev tools and infra to vertical SaaS, RevTech and martech. We match on your exact sub-segment, company size and tech stack rather than a broad "software" filter.

Can you target by tech stack?

Yes. Technographic signals are a core filter, we can include or exclude accounts based on the tools they already run.

Do you include buying signals?

Yes, funding rounds, hiring, leadership changes and product launches are flagged so your reps can lead with relevance.

Prefer to build it yourself first? Read our playbook on how to build a B2B SaaS prospecting list.

See it on your ICP

See your SaaS pipeline, ICP-matched.

Request 20 sample leads built to your exact ICP, or book a call to map it live.

Get 20 sample leads Book a discovery call