We engineer your pipeline.
You sign off at every step.
Most data services dump a list and disappear. We run a structured, transparent process, you approve the buyer profile and a sample batch before a single lead scales.
ICP discovery call
A recorded 30-minute call run on a standardized 15-question framework. We pull out the exact shape of your buyer, not a vague persona, a precise filter set.
- Industry, sub-industry & geography
- Company size, revenue & tech-stack signals
- Decision-maker roles, pain points & buying triggers
- Excluded categories & negative filters
ICP documentation
Your profile is written up in a structured Notion page and shared for approval. Nothing gets built until you've signed off on the criteria.
- 12+ filter criteria with specific values
- Target persona & excluded patterns
- Industry, technology, geo & language settings
Sample batch validation
We build 10-20 leads to the agreed filters and you review them before anything scales. Iteration happens here, this single step prevents 90% of client churn.
- Are these the right companies?
- Are the decision-makers correct?
- Filters to add, remove or refine?
Real-time delivery
Once the ICP is locked, leads stream to your destination of choice as they're discovered, never a stale CSV. Each 1,000 ships with a Loom walkthrough.
- Pushed to your Clay table, Notion or sheet
- Slack notifications with batch summary stats
- Tagged with ICP match-confidence scores
Static lists go stale in 30 days.
Job changes, company pivots and funding rounds all change ICP fit. Our Clay workflow runs on a continuous loop, so your outreach is always running on fresh data, which is exactly why reply rates climb and wasted sends drop.
Every batch ships with a video.
A 3-5 minute Loom on every 1,000 leads, the filters applied, the enrichment that ran, a sample drilldown, and the bounce-risk distribution. No competitor does this. It builds trust, cuts churn 50%+, and doubles as your marketing content.
Eight checks before anything reaches you.
Double verification, MillionVerifier (primary) + BounceBan (secondary) on every email.
<1% bounce guarantee, money back on any batch that exceeds it.
Catch-all isolation, flagged and separated, never blended into the main list.
Role-based filtering, info@, contact@ removed unless you ask for them.
Disposable removal, temp and throwaway addresses stripped out.
LinkedIn verified active, no deleted or private profiles.
Decision-maker validation, title, role and tenure cross-checked.
ICP match ≥85%, required score before any record is delivered.
How it works, answered.
How does the Velocity GTM lead generation process work?
Do I approve the leads before they're delivered?
How fresh are the leads?
How are the emails verified?
See the method on your ICP.
Book a 30-minute discovery call. You'll leave with a documented buyer profile and a sample batch, whether or not we work together.
Or grab free sample lists by industry first — no call required.